The seltzer craze is heating up in the adult beverage category. It was once 'there ain't no laws when your drinking claws' now has become a crowded market place with Bud Light jumping onto the seltzer wagon. Add one more to the seltzer pool, kinda. Leinenkugel's yesterday announced it had brought to market its latest creation, Spritzen, a part beer, part seltzer that looks to fill that niche where beer meets seltzer. 

The Leinenkugel's website describes the new beverage as:

"Spritzen is beer with a splash of seltzer and natural flavors, so it offers the lightness and subtle fruit flavor of a seltzer, while still delivering that unmistakable crisp beer taste. Combining the best of both beer and seltzer, Spritzen is only 93 calories and comes in three delicious flavors: Grapefruit, Pineapple Strawberry, and Raspberry Lemon. It’s kinda beer. Kinda seltzer. Kinda awesome."

 

"There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us," said Katie Leinenkugel, Leinenkugel's Brand Strategy and Engagement Lead, and sixth-generation family member. "Spritzen is the refreshing intersection between beer's timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer's better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need."

According to a press release, Spritzen will be available in three different packs nationwide: a 12pk featuring all three flavors, a 6pk featuring Raspberry Lemon and Pineapple Strawberry, and a 6pk featuring only Grapefruit.

All I know is I plan on trying them out when I see that at my local liquor store to see if it really does meld beer and seltzer together.

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