Minnesota’s Own SPAM Helps Maui Fire Victims with New Merch Drop

SPAM is an international food brand that has its roots in Minnesota and to this day, SPAM still calls the state home, so it must be that "Minnesota Nice" that is behind this latest effort to help the Maui fire victims.

This week marks the one-year anniversary of the Lahaina wildfires that devastated the Maui and Hawaiian communities, and if you're not aware, SPAM is a big deal in Hawaii, Musubi is a hugely popular snack or lunch food made of a slice of grilled SPAM sandwiched between or on top of a block of rice or wrapped together with nori.

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To help the community that has "played an integral role in making the SPAM brand what it is today", they have launched a new line of limited edition Musubi inspired merchandise, with a very generous 100% of the proceeds going directly to the Aloha United Way.

I've never tried Musubi, but I love the merch they dropped, a lot of the merch includes a very cute Musubi cartoon character, and the variety of stuff available is impressive, everything from apparel, drinkware, and even Musubi furniture, there is a $1,000 custom-made Ottoman for sale.

In a press release, SPAM says that the Aloha United Way will use the money in "four key areas: kids and young adults; mental health support; stabilizing housing; and job training, education and employment."

It's great to see Minnesota-based companies doing some good and helping comminutes that support them, and spreading that Minnesota-Nice around the world.