Is Xcel Energy Center About To Get The Weirdest New Name Ever?

After 25 years, the Xcel Energy Center in St. Paul is getting a new name. The Minnesota Wild announced that, starting with the next NHL season, the arena will have a brand-new naming rights sponsor.

Speculation is already swirling about which Minnesota-based company will shell out millions each year for the honor. Big names like 3M and Best Buy keep coming up, but let’s be honest, those are kind of boring.

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There are some fantastic Minnesota brands that might not have the budget or the boardroom interest, but they reflect the local vibe way better, and would make the whole experience way more fun.

So while the Wild field offers from serious contenders, let’s take a look at some companies that either A) could never afford it, or B) probably don’t even want it.

Still, as you scroll through this list of unlikely naming partners, just imagine how epic it would be if one of them actually pulled it off. (Looking at you, Hormel, if I ever get to see a concert at the SPAM Arena, I can die happy.)

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With Xcel Energy stepping aside and a new era on the horizon, Minnesotans wait in anticipation to see who will slap their name on one of the state’s most iconic venues.