Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.
With Star Wars: The Force Awakens only three months away from release, Disney and Lucasfilm are waist-deep in their plan to ensure that every human being on the planet with access to a movie theater will go see their new movie. Now, the next phase is upon us: put all six films on Netflix, to remind any doubters that they like Star Wars.
The Divergent series has never reached the culture-saturating heights of the Hunger Games movies, but it’s done well for itself. Divergent and its awkwardly titled sequel, The Divergent Series: Insurgent, left fans satisfied and made their fare share of cash at the box office. The first trailer for The Divergent Series: Allegiant (ugh, that title) is preaching to the choir. No one put off by the first two films will be won over by this footage and no one who skipped the first two will be able to follow any of this, but this movie doesn’t need your approval. It just needs the approval of the faithful.
Regal Cinemas is betting big on Spectre being a good movie. More specifically, they are betting that you, being the devoted James Bond fan that you are, will think Spectre is a good movie. Scratch that. They are betting on you thinking Spectre is a great movie, a movie worth seeing over and over and over again while it’s in theaters. That’s why they’re offering you the chance to buy an unlimited pass that will allow you see the 24th 007 adventure as many times as you’d like.
Paramount really wants you to see Mission: Impossible – Rogue Nation and they’re nudging you in the ribs using the most effective marketing tactic in the history of marketing tactics...they’re giving you free stuff. Specifically, they’re giving you free digital copies of the first four Mission: Impossible movies, reminding you that this series has been 75% good and that you should start getting excited for the new one.
Universal was already bathing in its Furious 7 and Jurassic World money Scrooge McDuck-style before Minions opened this week. Now the studio is looking at its third truly massive hit of the year, a run that feels nearly unprecedented. Universal already released two of the biggest movies of all time within the past four months, and now it’s looking like it may have three.
When Universal scheduled Ted 2, they surely had no idea that Seth MacFarlane’s swearing teddy bear sequel would be squaring off against one of the biggest box office juggernauts of all time...a juggernaut that they themselves had created. So it’s not surprising that Jurassic World topped the box office again and it’s not surprising that Pixar’s Inside Out held onto second place. What is a little surprising is how low Ted 2 opened, falling significantly short of its predecessor’s opening weekend.
No one has ever been shy about putting Tom Cruise’s apparent death wish front and center whenever it’s time to promote a new Mission: Impossible movie. Like with previous entries in the series, most of the chatter surrounding Mission: Impossible – Rogue Nation has revolved around the myriad of ways the franchise’s leading man put his life on the line for our entertainment. The new trailer puts many of his craziest stunts front and center, including that still-jaw-dropping shot of Cruise clinging to the the side of an airplane as it takes off. The movie’s message is clear: this man almost died for you. Reward him with strong box office receipts.
By the time Kung Fu Panda 3 hits theaters, it’ll have been five years since the previous adventure of Jack Black’s Po and his martial artist animal buddies. For the kids weened on the first two movies, that’s practically a lifetime. Considering the diminishing creative (but certainly not financial) returns between Kung Fu Panda and Kung Fu Panda 2, will anyone care about this movie when it ultimately lurches into theaters? Consider that question as soon as you click play on the trailer above.
Arnold Schwarzenegger’s return to the movies after his stint as governor of California has been filled with ups and downs, good films and bad. But one thing has remained consistent – the living legend has started showcasing a savvy online presence and a self-aware sense of humor that has re-endeared him to the digital world. Now, he’s combined all of that into a YouTube video that, while it exists solely to promote a charity, is more entertaining than any of the Terminator Genisys trailers so far.
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